陆“BAT板”。获得BAT投资是万能药还是毒药?
SHISHIHOUZHONGXINRENSHIYIXIABATZAICHUANGYEDAJUNZHONGBANYANDEJIAOSELE。
YOURENJIANGBATSHIWEISANZUODASHAN，SHIHOULAIZHEWUFAYUYUEDETIANHUABAN。YEYOURENJIANGHUODEBATDETOUZISHIWEIBAOBATDATUI、DENGLU“BATBAN”。
JUITJIEZIZUIXINSHUJUTONGJI，YUEYOU65%DEDUJIAOSHOUGONGSIHUODEGUOBATDETOUZI。DUIYUCHUANGYEGONGSILAISHUO，BATJISHIZIJINXIONGHOUDEJINZHU，YESHIYONGYOULIULIANGYIJIFENGFUYEWUXIANDEHULIANWANGJUTOU，KEYIBANGZHUCHUANGYEZHEXUNSUDAKAISHICHANG。RUDIDIYUTENGXUN，DIDIZHISUOYITONGGUOBUTIEXUNSUDAKAILESHICHANG，BINGHUODEWEIXINYIJIRUKOUZIYUAN，GENTENGXUNLITINGBUWUGUANXI。
RANER，YINGBIDELINGYIMIANSHI，YOUSHIHOUCHUANGYEGONGSIHUIYINWEIZHANDUI，FANERBANGZHULEJINGZHENGDUISHOUHUODEQITAJUTOUDEZHICHI。CIWAI，YOUYUBATZIYUANDEXIQUEXING，YIXIECHUANGYEZHESUOQIDAIDELIULIANGZIYUANYIJIYEWUSHANGDEHEZUOBURUYUQI，SHENZHIBINGMEIYOUDACHENGRENHEHEZUO。
DUIYUCHUANGYEZHELAISHUO，SHIFOUXUYAOHUODEBATDETOUZI?HESHIHUODEQITOUZI?RUHEZHENGHEZIYUAN?YONGZHEJIAHUANZIYUANSHIFOUHESHI?ZHEIXIEWENTIBIANDEYUELAIYUEZHONGYAO，DANQUEMEIYOUDEDAOZUGOUZHONGSHI。
WEICI，WOMENTEYICAIFANGLESHUSHIWEICHUANGYEZHEHETOUZIREN，BINGXUANZEQIZHONGDELIANGGECHUANGYEANLIPOUXIHUODEBATTOUZIDELIBI，HAIYUANTAMENZAIHUODEBATTOUZIQIANHOUDEXINLULICHENG，ZAIXIANGSHENME，ZHEIYESHIQITACHUANGYEZHEKEGONGCANKAODEYANGBEN。
背书效应
DANGBATZONGSHIZHICHAOGUO3WANYISHI，ZHEISANJIAHULIANWANGJUTOUYUELAIYUEQINGCHUZIJIDEBIANJIESUOZAI，TAMENBUZAIQINZIXIACHANG，ERSHITONGGUOTOUZILAIWANCHENGZHANLVEBUJU。
YUSHIBUSHAOCHUANGYEZHEMIANQIANDOUHUIMIANLINZHEIYANGYIDAOXUANZETI——SHIFOUYAONABATDETOUZI、BAOBATDEDATUI?
HUODEBATTOUZIZUIXIANERYIJIANDEHAOCHUZAIYUNENGGOUHUODEXINYONGBEISHU，TEBIESHIDUIYUTo CMOSHIYIJIJIAOYIZHONGXINRENCHENGBENJIAOGAODEGONGSIGENGSHIRUCI。
RENRENCHEZUOWEIYIJIAC2CMOSHIDEERSHOUCHEDIANSHANGPINGTAI，ZHUYAOJIEJUEDESHIXIAOFEIZHEZAIPINGTAISHANGKANCHE、JIAOYIDEGUOCHENG，DANYOUYUJIAOYIBIAODESHIXINJIUCHENGDUBUTONG、JIAZHIJIAOGAODEERSHOUCHE，XIANGJIAOYU3CDIANZI、FUZHUANGDENGPINLEI，YONGHUZAIJIAOYIZHONGDEXINRENCHENGBENJIAOGAO。
“WOMENBENSHENZUODESHIERSHOUCHE，XIAOFEIZHEDUIYUZHEIYANGDEXINSHENGPINPAIYOUSUOYIWEN，ZUIXUYAOJIEJUEDEWENTISHIRUHEZENGQIANGYONGHUDUIWOMENDEXINXIN。WEICIWOMENZAICLUNDESHIHOUZHAOLAILETENGXUNZUOWEIWOMENDETOUZIFANG。YINWEIDUIYUMAICHEYONGHULAISHUO，TAMENKENENGDUIYUVCJIGOUBINGBULEJIE，DANSHIRUGUOSHIBATTOUZIDE，XIAOFEIZHEHUIYINWEIDUIBATDEXINRENJINERXINRENNIDEPINPAI。”RENRENCHECHUANGSHIREN、CEOLIJIANSHUO。
CHUCIZHIWAI，HULIANWANGZHONGHAIYOUYILEIGONGSI，DUOSHUSHUYUSHANGYOULIULIANGFANG，DANSHIQISUOCHUXINGYETIANSHENGBUNENGXINGCHENGSHANGYEBIHUAN，BUDEBUWEISHENYUBAT，BIRUYOUKUTUDOU。
YOUKUTUDOUBEIALIBABASHOUGOUHOU，SHIQULEDULIXING，ZUOWEIQICHUANGSHIRENDEGUYONGQIANGXIERENDONGSHIZHANG，BINGCHURENALIDAWENYUZHANLVEHETOUZIWEIYUANHUIZHUXI，ZHEIBEIWAIJIEKANZUOSHIYIGEXUZHI。BUSHAORENDUIYOUKUTUDOUDEMINGYUNBIAOSHIYIHAN，DANSHISHISHANG，YOUKUTUDOUDEMINGYUNHUOXUZAOZAIZHIQIANJIUYIZHUDING。
DANGGUONEISHIPINWANGZHANZHISHENGXIAAIQIYI、TENGXUNSHIPIN、YOUKUTUDOUSANJIADUDA，QIANLIANGZHEFENSHUYUBAIDUXIHETENGXUNXI，ERYOUKUTUDOUSIHUCHULEZHANDUIALIBABABIEWUTAXUAN。ZHEIQIZHONGGENGWEIHEXINDEYUANYINZAIYU，YOUKUTUDOUCHUANGYE10NIANYIZHICHUYUKUISUN，YIBIANTOURUDALIANGZIJINMAIDIANSHIJU，ERLINGYIBIANSHANGYEBIANXIANZHILURENGRANLUTUMANMAN。
ERCICIBEIALIBABASHOUGOU，YOUKUTUDOUKANZHONGTONGGUODIANSHANGSHUJUBIANXIANDEKENENG。“DUIYUYOUKUZHEIZHONGDADEPINGTAI，TONGGUOALIBABAXIAOFEISHUJUDEWAJUE，NENGGOUWAJUECHUGENGCHENGGUIMODEBIANXIANFANGFA，ZHEIQUESHISHIWOMENDANGSHIZHONGYAOKAOLIANGDEDIFANG。”YIWEIJIEJINYOUKUTUDOUDERENSHITOULU。
YUZHIMINGYUNXIANGSIDEHAIYOUQUNIANBEIALIBABASHOUGOUDEWANDOUJIA。ZUOWEIZUIZAODEYINGYONGFENFAPINGTAI，WANDOUJIADEGUZHIYIDUDADAO15YIMEIYUAN，DANTIANRANQUEFASHENGTAIBIHUAN，WUFATONGGUOZISHENYEWUYINGLI。ERXIANGDUIYUWANDOUJIAZHEIZHONGDULIYINGYONGPINGTAI，HOULAIZHETENGXUNYINGYONGBAO、360SHOUJIZHUSHOUYITUOYUZHENGGEJITUANSHENGTAI，TONGGUOJITUANQITAYEWURULIULANQIGUANGGAODENGXINGSHIJIANGLIULIANGBIANXIAN，XUNSUFAZHANZHUANGDA，JIJINDIYITIDUI，ERCENGJINGWEIYUDIYITIDUIDEWANDOUJIAQUEZAISHICHANGJINGZHENGZHONGGUOZUBUQIAN，ZUIZHONGBEIALIBABAYI2YIMEIYUANSHOUGOU。
DANGRANXUANZEHUODEBATTOUZIBUJINRANDOUSHIHAOCHU。YOUSHIHOUXUANZEBATZHONGDEYIWEI，ZIRANHUIBEIGUIWEIMOUMOUXI，BINGBEISHIWEIZHANDUI，ZHEIJIUYOUKENENGRANGJINGZHENGDUISHOUHUODEBEIQITAJUTOUTOUZIDEJIHUI，FANDAOHUIRANGBENLAIDEHAOJUMIANZOUXIANGFANMIAN。MEITUANJIUCENGCHIGUOZHEIYANGDEKUI。
YUANSHENGZIBENHEHUORENXULIANGCENGWEITENGXUNCHANYEGONGYINGJIJINZHIXINGDONGSHI，TABIAOSHI，YOUGEJIEDUANMEITUANWAIMAIDEJIAOYISHUJUCHAOGUOELEME，ZAITONGCHANGQINGKUANGXIA，HENSHAOYOUTOUZIJIGOUGANZAIQUTOUELEME。DANSHIYOUYUMEITUANHUODELETENGXUNDETOUZI，CUSHIALIBABAJIUQUTOUZIELEME，DAOZHIWAIMAIXINGYEZHIJINWEIFENCHUSHENGFU。
“JIUXIANGLIANGGERENDAJIAYIYANG，SHOUXIANSHISHUANGFANGZIJIDA，HOULAIDADAOYIBANSHUANGFANGDOUZHAORENBANGMANG，ZHEIJIUSHIDEZHENGGEZHANJUBIANDEFUZALE。”XULIANGFENXICHENG。
站队的智慧
2014NIANNIANMO，FENGKUANGLAOSHICHUANGSHIRENZHANGHAONAZHEGAIGUOLEHAOJIBANDESHANGYEJIHUASHUCONGBEIJINGZHUANCHENGGANDAOSHENZHENJIANWUXIAOGUANG，XIWANGHUODEPre-ALUNRONGZI。WUXIAOGUANGSHIDANGSHITENGXUNDIANSHANGDECEO。SHUANGFANGJIANMIANGOUTONGDEBUCUO，WUXIAOGUANGDANGCHANGPAIBANYAOYIGERENSHENFENTOUZIJIBAIWANYUAN。ZHEIDUIZHANGHAOLAISHUOSHIJIANHAOSHI，BUGUOTATONGSHIXIWANGNENGXIYINTENGXUNDEJIARU。
RANGTAYIWAIDESHI，WUXIAOGUANGFANWENTA，“TENGXUNYAOTOUZIDEHUANIYAOMA?”
ZHANGHAOBEIZHEIJUHUAYIXIAWENMENGLE，YOUTENGXUNTOUZIWEIHEBUYAONI?CONGWUXIAOGUANGDEBANGONGSHICHULAIHOU，ZHANGHAODADIANHUAJITADEHAOYOUDUANYI(FANGDUODUOCHUANGSHIREN)，JIANGGANGCAIDEQINGXINGFUSHULEYIBIAN。JINGDUANYIYIFANJIESHITACAIMINGBAI，YUANLAIWUXIAOGUANGDEYISISHIWENTASHIFOUYAOZHEIMEZAOZHANDUI。
GUOZAOZHANDUIKENENGHUISHIDEGONGSIZHIHOUMEIJIHUIHEBAIDU、ALIJIECHU。BUGUOHAOCHUSHI，TENGXUNDEYONGHUHENDACHENGDUSHANGYUZAIXIANJIAOYUDEYONGHUSHIXIANGPIPEIDE，ZHANGHAOQUANHENGLIBIHOURENGRANRENWEIJIESHOUTOUZILIDAYUBI。
DANGTIANZAIWUXIAOGUANGDEJIESHAOXIA，ZHANGHAOYUHAIZAITENGXUNCHANYEGONGYINGJIJINDEXULIANGPENGLEMIAN。YOUYUDANGSHIFENGKUANGLAOSHICHUYUFAZHANZAOQI，RONGZIEJINJIBAIWANYUAN，ERTENGXUNYIBANTOUZIEZHISHAOSHIQIANWANJIBIEDE，YINCIDUIYUTENGXUNLAISHUO，DANGSHIFENGKUANGLAOSHIXIANGMURENGRANBIJIAOXIAO，XULIANGGAOZHIZHANGHAOKEYIDENGGONGSIZAIFAZHANYIDUANSHIJIANZAIKAN。JIGEYUEHOU，TENGXUNCHENGWEILEGONGSIBLUNDETOUZIZHE，TOUZIEWEI2000WANMEIYUAN。
DUIYUTOUZISHIDIANDEJINGQUEXUANZE，DIDIYINRUTENGXUNKEBEIKANZUOSHIQIZHONGDEJINGDIANDAIBIAO，TENGXUNDANGSHIZHENGZAITUIGUANGQIXIAYIDONGZHIFU，ERDIDIDECHUXIANBUJINYOULIYUYONGHUDUIYUWEIXINZHIFUXIGUANDEPEIYANG，DUIYUDIDIZISHENLAISHUO，DANGSHIGUONEIDACHEXINGYESHANGWEICHUXIANJUTOU，DIDIBEIKAOJINZHUTENGXUN，NENGGOUKUAISUJIANGSHICHANGKUOZHANDAOQUANGUO，HUODEGUIMOYOUSHI。
SHIJISHANGBATYUCHUANGYEZHEZHIJIANDEHUDONGJIUXIANGSHIYICHANGGAOJIWANJIAJIANDEBOYIYOUXI，CHUANGYEGONGSIRUHEBURANGQITAJUTOUGANDAOWEIXIE，YOUNENGGOUJIEZHEYUJUTOUDEHEZUOJIANGGONGSIFAZHANZHUANGDA，KAOYANZHECHUANGYEZHEZAIJUTOULONGZHAOXIADESHENGCUNZHIHUI。TEBIESHISHEJISHEJIAO、DIANSHANG、SOUSUODENGHEXINYEWUSHI，GENGXUYAOXIAOXINJINSHEN。
CHUCHUJIEZUIZAOSHIDIANSHANGDAOGOUPINGTAI，YONGHUDIANJIQQ.comSHANGDEXIANGGUANYINGYONGBIANKEZHIJIETIAOZHUANDAOTAOBAOXIANGYINGJIEMIAN，QIANDUANYILAIYUQQPINGTAITIGONGYONGHULIULIANG，HOUDUANZEYITUOYUTAOBAOJINXINGLIULIANGBIANXIAN。PINGJIEZHEZHEIYANGDEYOUSHI，CHUCHUJIEZAI2012NIANXUNSUCHENGZHANGQILAI，RIDINGDANSHUCHAOGUO2WANDAN。TENGXUNHEALITONGSHIXIANGGONGSIPAOQULEGANLANZHI，ZUIZHONGCHUANGSHIRENLVJINJIEXUANZELETENGXUNTOUZI，“TAMENRENHEYIJIADOUKEYIBAWOMEN‘SHASI’，DANSHITENGXUNNENGGOURANGWOMEN‘SIDEGENGKUAI’，YINWEIYONGHUZAITAMENSHOUSHANG。”